Product Management

Description

The course is designed for IT professionals who want to learn a proven, systematic approach to new product development through applied creativity. Participants will get a great overview of the fundamental purpose of product management: driving product innovation within the company, guiding the success of a product through uncertainty, and leading the cross-functional team that is responsible for improving it.

Product development is a team sport, involving many people throughout an organization that is why the course designed to facilitate collaborative learning through discussion and a team-based final project. For the final project, participants will execute the PM process from end to end, developing a product prototype that’s aligned with both customer needs and business goals.

At the end of this course, the student should be able to:

• Understand the role, responsibilities and evolution of product manager
• Apply the concept of Lean Product Development, systematic approaches to product innovation, the concept of innovation constraints, and design thinking
• Prioritize and deploy research activities to understand customer goals, needs, and pain points
• Create low fidelity product prototypes using best practices of rapid prototyping
• Apply Product Management frameworks, prioritize backlog and operate with product metrics
• Understand the concept of culture in product companies and ways of improvement
• Apply what they’ve learned by presenting detailed product strategy and prototype

Language: English

Exams & certification:
After the successful completion of the course, the participants will get a certificate.

Price: UAH 17 750

Dates & duration: Autumn 2021 (25 academic hours)